Windows 7 Migration
Case Study: How Windows 7 Can Improve Customer Service
It must be tough to run a camera shop these days, what with all the competition from big-box and online electronics stores and the fact that film is a...
It must be tough to run a camera shop these days, what with all the competition from big-box and online electronics stores and the fact that film is a thing of the past. To survive, any camera retailer needs to offer top-notch customer service.
Bergen Country Camera is one such outfit. Until recently, the New Jersey-based chain was hamstrung by the "dumb" terminals scattered throughout each store, which could handle only basic cash-register tasks.
With a Windows 7 makeover, however, this small business was able to deliver much-improved customer service. According to a recent case study, features like Device Stage, Libraries, and Web Slices helped Bergen Country Camera improve both employee productivity and the customer experience. Here's an excerpt:
Libraries Libraries allow a collection of documents, images, videos and other types of files to be viewed within a single folder regardless of their actual location on a computer or network. This capability increases productivity of individuals, sales teams and management at Bergen Cameras by giving them quick access to images and files, regardless of the drive or server on which it is located.I have to admit, Libraries have quickly become one of my favorite Windows 7 features as well. That may not be as crucial to large enterprises, but here's one area that is:
From a business standpoint, Power Management has had a huge impact on the ability of Bergen Country Camera to service its customers. In the past, BCC would leave 25-30 computers on all the time because of the two to four minutes that it took to boot up or come out of hibernate mode--time that left the customer waiting. With Windows 7, BCC computers start up, resume from sleep mode, and just respond faster. There is also a 'green' aspect to this smarter power management feature that [Bergen CTO John] Tworsky appreciates. He has seen the "substantial financial impact of cutting back on our power consumption."Obviously those kinds of power savings are a big deal for any company, big or small. This is a decidedly eye-opening case study for anyone still sitting on the XP-or-7 fence.
