Windows Server 2008 Featured Resources
Microsoft Plays the Price Card in New Ads
You've heard of the "Apple tax," right? It means paying extra for Apple hardware that's more or less equivalent to what you'd get from, say, Dell.
Laptop Hunters #1 - Lauren You've heard of the "Apple tax," right? It means paying extra for Apple hardware that's more or less equivalent to what you'd get from, say, Dell. For example, as of right now, you can deploy Dell Vostro notebooks for as little as $399 apiece. Apple's least-expensive MacBook starts at $999. In a spectacular what-took-you-so-long move, Microsoft is playing up this fact in a new series of ads, the first of which you can see above. Titled "Laptop Hunters," the ads follow regular folks as they shop for systems that meet specific needs while falling within a specific budget. Obviously this is a consumer-oriented campaign, but it should serve as a reminder to executives considering a platform switch. (Hey, those "I'm a Mac, I'm a PC" ads can be pretty convincing.) In today's economy, can you really afford extra "taxes" on anything? This may be Microsoft's smartest marketing move since, well, ever.
